Apple seized control of the watch conversation on September 9 by unveiling the Apple Watch Series 12, built around an all-new health-sensing system that immediately became the week's dominant story. The announcement gave Apple a commanding lead over every other name in the category during this stretch.
Casio answered on the very same day, rolling out a new G-SHOCK release that kept the rugged watch line firmly inside active U.S. trend coverage and, by extension, pulled its parent brand Casio along into the headlines. Rolex Daytona carved out its own lane, drawing mentions in current watch-industry reporting tied to upcoming auctions and collector interest rather than any factory announcement. Apple circled back again on September 11, updating the Apple Watch Ultra line and reinforcing its own news cycle just two days after the Series 12 debut.
The net effect left Apple and Casio setting the pace for U.S. watch conversation this week, with new hardware launches overwhelming the quieter, auction-driven presence of a heritage name like Rolex Daytona.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | A | Apple Watch | 98.4 | +0% |
| 2 | G | G-Shock | 96 | +0% |
| 3 | G | Garmin | 93.7 | +0% |
| 4 | M | Michael Kors | 92.2 | +0% |
| 5 | C | Casio | 86.7 | +0% |
| 6 | R | Rolex Daytona | 80.8 | +0% |
| 7 | B | Breitling | 80.4 | +0% |
| 8 | A | Apple Watch Ultra | 78.9 | +0% |
| 9 | T | TAG Heuer | 75.1 | +0% |