Procter & Gamble turned football season into a cleaning showcase this week, pairing Dawn and Cascade with fan-favorite Ann Michael Maye for a September 8 game-day cleanup campaign that also dangles a Super Bowl LXI trip as a prize. Dawn edges out its stablemate at the top of the pack thanks to that spotlight, while Cascade rides the same wave just behind it.
Tide isn't sitting still either, with P&G rolling out a fresh product-line expansion on September 1 that keeps the detergent giant firmly in the conversation. Swiffer picked up momentum through P&G's broader brand push and recent recognition in cleaning-award coverage, while a wave of legacy names filled out the rest of the pack: Clorox, Lysol, Windex, and Mr. Clean all held their ground in the latest all-purpose cleaner trust rankings. Seventh Generation kept pace in that same trust conversation, and Method closed out the list still drawing mentions in household-cleaning brand discussions.
Taken together, the week belonged largely to P&G, whose coordinated NFL tie-in and product news pushed three of its own brands into the top four spots. The rest of the field shows a stable hierarchy of trusted cleaning names holding steady rather than surging, suggesting the category's real action right now is concentrated around P&G's marketing calendar rather than any single competitor's breakout move.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | D | Dawn | 95.9 | +0% |
| 2 | T | Tide | 93.7 | +0% |
| 3 | C | Cascade | 90.8 | +0% |
| 4 | S | Swiffer | 88.9 | +0% |
| 5 | C | Clorox | 86.5 | +0% |
| 6 | L | Lysol | 84.2 | +0% |
| 7 | W | Windex | 81.9 | +0% |
| 8 | M | Mr. Clean | 79.6 | +0% |
| 9 | S | Seventh Generation | 77.4 | +0% |
| 10 | M | Method | 75.2 | +0% |