The Good Crisp Company opened the week with a certification win, announcing on September 2, 2026 that its Crinkle Cut Chips had earned Seed Oil Free status — a claim that resonated with health-conscious shoppers scanning snack aisles.
Celpo Snacks followed with a market entry of its own, launching U.S. operations out of Atlanta on September 10 with a new line of protein crisps aimed at the same better-for-you crowd. LesserEvil added to the momentum on September 11 with new Cheezmos flavors, while Hostess kept its bakery lineup in the conversation through ongoing industry coverage of sweet-snack trends. Mondelēz pushed forward on multiple fronts, expanding its Clif protein-bar range even as Chips Ahoy! kept generating chatter, and Ferrero countered with new Keebler cookie varieties hitting shelves. Ferrara moved seasonal candy and new Pocket Packs into the pipeline, Ghirardelli leaned into autumn with Jack O'Lantern chocolates released September 11, and Hampton Farms rounded out the pack by launching shelled Virginia peanuts the same day. Realm carried residual attention from its earlier nationwide rollout of chef-crafted savory veggie crisps.
The pattern across the category is clear: better-for-you claims and clean-label launches are setting the pace, while legacy candy and bakery names are answering with seasonal product drops of their own to stay in the conversation.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | T | The Good Crisp Company | 92.5 | +0% |
| 2 | C | Celpo Snacks | 89.7 | +0% |
| 3 | L | LesserEvil | 86.2 | +0% |
| 4 | H | Hostess | 82.9 | +0% |
| 5 | M | Mondelēz | 79.6 | +0% |
| 6 | F | Ferrero | 76.8 | +0% |
| 7 | F | Ferrara | 73.4 | +0% |
| 8 | G | Ghirardelli | 70.1 | +0% |
| 9 | H | Hampton Farms | 67 | +0% |
| 10 | R | Realm | 63.8 | +0% |