OTC Health Products & Supplements

The bigger story, though, may be unfolding around Nestlé's decision to divest its mainstream vitamins, minerals and supplements business — a move that pulled Nature's Bounty, Nuun and Puritan's Pride squarely into the spotlight as market watchers parse what the sale means for each brand's future. AG1 held strong too, getting another mention in consumer-testing circles that continue to scrutinize supplement quality, while Nature Made kept its footing near the top of recent industry coverage indexes. Nature's Way stayed visible through broader supplement market discussion. Interestingly, a handful of automotive names also crept into the same window of attention: Toyota surfaced through recalls, EV announcements and model updates, Nissan rode the momentum of its Honda software tie-up and Murano refresh, and Kia stayed in view thanks to EV financing chatter around its EV9.

The result is a supplement category where corporate dealmaking and testing scrutiny are driving as much attention as new product launches, with Thorne and AG1 leading a field shaped heavily by Nestlé's ongoing portfolio shake-up.