Beyoncé's Cécred grabbed the spotlight this week by launching its first hair perfume on September 10, giving the celebrity-founded brand a fresh scent-driven moment.
It wasn't alone in expanding shelf space — Diane Perfect Beauty, the cult Japanese haircare label, landed nationwide at Target on September 11, marking a major retail push into the U.S. market. Olaplex added to the launch wave with its first hairspray, featured in this month's roundup of new product debuts, while Nancy Twine unveiled her new venture, Soulstice, earlier in September, drawing fresh media coverage even as her former brand, Briogeo, stayed relevant purely through her name. Kevin Murphy and Rahua both showed up in coverage centered on thickening and repair formulas, part of a broader wave of rebuild-focused launches this season. Act+Care joined the same conversation with a hair-repair entry, and Éminence Organic Skin Care extended its reach into hair-and-scalp adjacent territory through the same launch list. TMPL8 closed out the roundup with a scalp- and strand-strengthening focus that caught attention in the week's beauty coverage.
Altogether, September's haircare news reflects a season crowded with debuts — from celebrity-backed fragrance extensions to founder-driven new ventures — as brands race to define the next wave of repair, thickening, and scalp-care innovation.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | Cécred | 93.8 | +0% |
| 2 | D | Diane Perfect Beauty | 91.4 | +0% |
| 3 | O | Olaplex | 88.9 | +0% |
| 4 | S | Soulstice | 87.1 | +0% |
| 5 | K | Kevin Murphy | 84.7 | +0% |
| 6 | R | Rahua | 82.5 | +0% |
| 7 | A | Act+Care | 80.3 | +0% |
| 8 | B | Briogeo | 78.6 | +0% |
| 9 | É | Éminence Organic Skin Care | 76.4 | +0% |
| 10 | T | TMPL8 | 74.1 | +0% |