Hertz opened the current travel window strong, staying front and center in U.S. rental search results thanks to active promotional offers, including a free-upgrade deal that kept it topping the category.
Enterprise held its ground close behind, reinforced by airport market-share and customer-satisfaction data that continue to cement its reputation among U.S. renters, while Avis showed up repeatedly in the same market-share and price-comparison signals that shaped the current conversation. Turo carved out its own lane, staying prominent through ongoing platform updates that keep the peer-to-peer car-sharing model visible alongside traditional rental brands, and Budget maintained steady presence through similar satisfaction and market-share references. Zipcar continued to register as a recognizable name in car-sharing comparisons, National and Alamo both surfaced in industry benchmarking tied to their parent, Enterprise Holdings, and Sixt appeared in airport and satisfaction data as a notable international competitor, while Thrifty rounded out the field with steady but comparatively lighter attention.
Overall, the rental-car category remains a battle between legacy fleet giants leaning on loyalty and satisfaction metrics and a growing wave of car-sharing platforms fighting for a share of the same traveler base.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | H | Hertz | 94.8 | +0% |
| 2 | E | Enterprise | 90.7 | +0% |
| 3 | A | Avis | 85.9 | +0% |
| 4 | T | Turo | 79.8 | +0% |
| 5 | B | Budget | 79.6 | +0% |
| 6 | Z | Zipcar | 77.1 | +0% |
| 7 | N | National | 73.4 | +0% |
| 8 | A | Alamo | 68.2 | +0% |
| 9 | T | Thrifty | 52.1 | +0% |
| 10 | D | Dollar | 46.8 | +0% |