Planet Fitness kicked off the week with a splash, rolling out an evolved visual identity and an enhanced mobile app on September 9 in a brand refresh that immediately grabbed attention across the gym industry.
Orangetheory kept its own momentum going through active promotion terms and ongoing chatter about studio-level changes, while Anytime Fitness landed a concrete local story when a Fairfax-area location reopened in a new spot on September 10. Life Time and Crunch both showed up prominently in current U.S. gym-pricing and trainer-pay comparisons, cementing their status as reference points for the broader chain landscape, and Equinox stayed visible through trainer-compensation discussions alongside its seasonal event programming. Further down the pack, F45 Training continued to register in industry chain lists as boutique fitness holds its ground, while Chuze Fitness and Snap Fitness both appeared consistently in gym-price roundups even without standout individual headlines this week.
The result is a category led by one clear headline-grabber in Planet Fitness, but supported by a wide base of national chains whose pricing structures and local footprints keep generating steady, if less flashy, coverage.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | P | Planet Fitness | 96.3 | +0% |
| 2 | O | Orangetheory Fitness | 90.8 | +0% |
| 3 | A | Anytime Fitness | 85.4 | +0% |
| 4 | L | Life Time | 80.2 | +0% |
| 5 | C | Crunch Fitness | 75.9 | +0% |
| 6 | E | Equinox | 71.6 | +0% |
| 7 | G | Gold's Gym | 66.9 | +0% |
| 8 | F | F45 Training | 61.5 | +0% |
| 9 | C | Chuze Fitness | 56.4 | +0% |
| 10 | S | Snap Fitness | 51.2 | +0% |