Home & Furniture

In 2026, IKEA once again led the French decor and furniture agenda as the reference brand, becoming the first address consumers think of when they want to reorganize their home. The most striking development in this table, however, was the return to the headlines of Alinea, which had been shaken by store closures.

Maisons du Monde frequently appeared in decor articles through both product selections and trend coverage, while Casa made its name in practical furniture recommendations as an affordable alternative. BUT clearly featured in research on French consumers' furniture preferences and in product lists, maintaining its weight among the sector's traditional players. Conforama continued to be one of the constant retailers in home organization content. Habitat was mentioned again in decor alternatives and furniture roundups, while Leroy Merlin was cited as a frequently chosen option for French consumers in the home and living category. La Redoute Intérieurs found its place in shelving and storage roundups, and Gifi appeared in articles for its economical storage solutions for small homes.

Overall, the picture shows that French consumers are turning at the same time to strong brand identities and budget-friendly storage products in home decor. This balance between large chains and affordable players continues to be decisive, especially for homeowners living in small apartments.