The most talked-about brands and companies in France

Amazon is kicking off the season with its Jours Flash Prime, just weeks before French Days 2026, which has already been announced for September 7. The American giant is setting the pace for a promotional season that promises to be busy for all of French e-commerce.

Refurbished products have emerged as the central theme of the period. Back Market and Cdiscount have signed a sector charter aimed at protecting consumers from unpleasant surprises, alongside Boulanger and CarrefourSA. Fnac is following the trend with its deals and secondhand offers, while Rakuten continues to linger in people's minds since the closure of its French marketplace. Veepee and La Redoute, meanwhile, remain associated with the major promotional highlights that mark the year.

French e-commerce is thus reorganizing around transparency on refurbished products and customer loyalty built through promotional events. Retailers that can reassure shoppers about product quality and traceability will win the trust of increasingly demanding buyers.