Summary
The event that has set beauty shelves buzzing in recent days goes by one name: Rhode. The brand founded by Hailey Bieber has set up shop at Sephora in France, and the effect was immediate. Queues in front of the dedicated corners, reported sell-outs on certain shades and balms, and the frenzy on social networks have turned this launch into a genuine cultural moment rather than a simple shelf placement. Sephora, already omnipresent in the beauty calendars at the end of September 2026, has strengthened its status as the number one tastemaker with this coup, confirming that the retailer remains the unavoidable stop for any brand that wants to break through in the French market.
Details
Around the Rhode-Sephora buzz, an entire dermocosmetics and hair care ecosystem continues to hold the spotlight, driven largely by the firepower of L'Oréal. La Roche-Posay remains the undisputed reference in pharmacies, cited relentlessly in the specialized press and promoted by the group itself on the occasion of its half-year results. CeraVe keeps up its momentum, with a dynamic that shows no sign of slowing, and regularly appears in the skincare comparisons of the moment, while L'Oréal Paris continues to embody mass-market makeup leadership in the most closely watched rankings. Kérastase, for its part, is capitalizing on the prestige of high-end hair care and multiplying notable launches, while Lancôme benefits from a dense product news flow that feeds its pages and its September offers. The L'Oréal group, as a backdrop, keeps rolling out strategic announcements in France with sustained media echo, confirming that it pulls many of the strings of this beauty news. But the consumer health sector is not left behind: Kry, born from the rebranding of Livi, has become the symbol of a telemedicine that is changing its face and name to take firmer root in the daily lives of the French, while Arkopharma is benefiting from a well-orchestrated back-to-school campaign to revive interest in its vitamin and mineral ranges, a segment closely watched at this time of year.
- 1The event that has set beauty shelves buzzing in recent days goes by one name: Rhode.
- 2The brand founded by Hailey Bieber has set up shop at Sephora in France, and the effect was immediate.
- 3Queues in front of the dedicated corners, reported sell-outs on certain shades and balms, and the frenzy on social networks have turned this launch into a genuine cultural moment rather than a simple shelf placement.
- 4Around the Rhode-Sephora buzz, an entire dermocosmetics and hair care ecosystem continues to hold the spotlight, driven largely by the firepower of L'Oréal.
- 5La Roche-Posay remains the undisputed reference in pharmacies, cited relentlessly in the specialized press and promoted by the group itself on the occasion of its half-year results.
Conclusion
This end-of-September picture outlines a French beauty industry running at two speeds that are nonetheless perfectly complementary: on one side, the effervescence of international launches and brands capable of creating an event within a few days, such as Rhode; on the other, the unshakable solidity of the dermocosmetics and hair care pillars carried by L'Oréal, which continue to structure the market over the long term. Between these two poles sits a consumer health sector in full transformation, where rebranding and education about well-being are becoming levers of attention as powerful as a makeup launch. The message is clear: in France, beauty no longer boils down to a single tempo; it now moves to several rhythms at once.