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Travel

Lufthansa Sets the Pace: Germany's Travel Industry in Autumn Fever

October 28, 2026

“From an emotional fleet farewell at Lufthansa to new luxury offers at RIU, Germany's travel industry is showing unusually dense activity today.”

Summary

Few names dominate conversations about travel in Germany today as much as Lufthansa. With an emotional fleet farewell, the launch of a new campaign and several major network announcements, the Kranich airline is sending a clear signal: anyone talking about German aviation cannot ignore the company today. The combination of nostalgia, marked by the retirement of long-serving aircraft, and a new beginning, expressed through fresh route plans, creates a story that conveys both emotion and a promise of the future at the same time.

Details

Not far behind, TUI is generating buzz. The travel group is at the center of the autumn sales debates that are currently preoccupying the entire industry, keeping it among the most visible names in the German travel market. Things are also moving among the hotel chains. RIU Hotels & Resorts is expanding its Elite Club and bringing new premium offers to market, which is attracting considerable interest, particularly among demanding package holidaymakers in Germany. At the same time, Accor is building up its presence in Southeast Europe. The opening of the first Mövenpick hotel in Montenegro is being widely discussed in the trade press and shows how strongly international hotel groups are now focusing on new destinations. Among the second-tier airlines, the picture is mixed. Condor is holding steady in the conversation thanks to flight schedule adjustments, fresh partnerships and active brand communication, while Eurowings is making headlines with more worrying news, as speculation about possible short-time work and network cuts casts a shadow. This contrast shows how differently airlines are navigating the autumn: some with growth stories, others under pressure to consolidate. In the traditional travel agency and tour operator business, DERTOUR is making waves. Several industry reports from the past few days have looked at the use of new technology in sales and the expansion of luxury travel agencies, positioning the operator as an innovator. alltours is no less active. It is touring the country with a roadshow, but is also embroiled in a heated commission dispute with its sales partners and is running early-booking promotions to win over price-conscious customers. HolidayCheck, which provides orientation during the booking process, recently published new travel news on October 8, further strengthening its role as a review platform in the German-speaking region. Finally, Sixt remains the undisputed name when it comes to car rental. Supported by current Germany pages, a broad fleet and a dense network of branches, the car rental company underlines its special place in the everyday travel life of Germans.

Key Findings
  1. 1HolidayCheck, which provides orientation during the booking process, recently published new travel news on October 8, further strengthening its role as a review platform in the German-speaking region.
  2. 2Few names dominate conversations about travel in Germany today as much as Lufthansa.
  3. 3With an emotional fleet farewell, the launch of a new campaign and several major network announcements, the Kranich airline is sending a clear signal: anyone talking about German aviation cannot ignore the company today.
  4. 4Not far behind, TUI is generating buzz.
  5. 5The travel group is at the center of the autumn sales debates that are currently preoccupying the entire industry, keeping it among the most visible names in the German travel market.

Conclusion

Overall, the German travel industry today appears as a web of grand visions and small everyday decisions. While Lufthansa and TUI set the major lines, players such as RIU, Accor or DERTOUR are creating movement in individual niches, and Eurowings is a reminder that not every story these days is positive. For travelers, this means that the choice has rarely been so varied, but also rarely so contradictory as it is this autumn.