AMAZON +4.6%NVIDIA +12.4%NIVEA +11.2%NVIDIA +0%BITCOIN +0%VACHERON CONSTANTIN +0%EA SPORTS FC +0%IMMOSCOUT24 +0%RIU HOTELS & RESORTS +0%CHANEL +0%CHARITÉ +26%AOK +2.5%VOLKSWAGEN +4.8%TUI +7.1%DEEPL +5.7%BOSCH +5.6%TRADE REPUBLIC +34.3%VONOVIA +2.6%MOBILE.DE +5.5%BAYERN MUNICH +0%AMERICAN EXPRESS +5%ADIDAS +5.7%LVMH +0%MICROSOFT XBOX +0%DEUTSCHE TELEKOM -1.1%VOLKSWAGEN +3%ARIEL +12.6%AYVENS +2%BITCOIN +0%RITUALS +0%VOI +3.4%REWE -1.9%HARIBO +3.9%NETTO MARKEN-DISCOUNT +14.5%LIEFERANDO +0.8%AMAZON PRIME VIDEO +0.4%DEUTSCHE BANK +13.9%LAP COFFEE +0%ISR INTERNATIONAL SCHOOL ON THE RHINE +33%APTAMIL +32.6%JLL +19.2%CHECK24 -2.8%MCDONALD'S -2.5%NINJA +26.5%AMAZON +10.2%ALDI +0%TU EISENFELD +9.4%N26 +2.1%MEDIAMARKT -0.3%LEDGER -0.1%ZARA +9.8%SUPERCELL +0%TRADE REPUBLIC +52.2%CHRIST +13.5%WESTFIELD CENTRO +8.5%COCA-COLA +7.8%FIELMANN +2.2%IMMOSCOUT24 +5.7%DEUTSCHE TELEKOM +3.2%MCDONALD'S +0%EDEKA +1.9%TRADE REPUBLIC +3.6%ZARA +7.8%ALLIANZ +0%SPOTIFY +0.2%IKEA -1.2%CORNELSEN +23.6%SAMSONITE +0%DEUTSCHE TELEKOM +8.2%MCDONALD'S -1.8%MEDIAMARKT -2.2%SAP -0.5%PHILIPS HUE +0%HUNKEMÖLLER +12.7%RTL +3.2%NETFLIX -3.9%TÜRK TELEKOM +37.7%EUROWINGS +1.1%IKEA DEUTSCHLAND +0%DEUTSCHE TELEKOM -1.1%KLEINANZEIGEN +5.4%TUI -3.6%SPIEGEL +9.6%OBI -0.4%DECATHLON -4.6%MIELE +16.2%DM +0%HOLIDAYCHECK +0%HEVERT +0%JOHN REED +0%HUK-COBURG -2.4%CHANEL -4.1%ING -1.5%SIXT +0.9%SEIKO +18.9%ALLIANZ +1.8%BABBEL +0.1%BUNDESLIGA +0%ESN -4.4%CHANEL -4.9%LOGITECH -1.1%HAIR HAUS -1.4%IU INTERNATIONALE HOCHSCHULE -5.6%LANXESS ARENA +0%VOLKSWAGEN -5.7%BOSCH -2.4%FC BAYERN MÜNCHEN -6.6%AMAZON +4.6%NVIDIA +12.4%NIVEA +11.2%NVIDIA +0%BITCOIN +0%VACHERON CONSTANTIN +0%EA SPORTS FC +0%IMMOSCOUT24 +0%RIU HOTELS & RESORTS +0%CHANEL +0%CHARITÉ +26%AOK +2.5%VOLKSWAGEN +4.8%TUI +7.1%DEEPL +5.7%BOSCH +5.6%TRADE REPUBLIC +34.3%VONOVIA +2.6%MOBILE.DE +5.5%BAYERN MUNICH +0%AMERICAN EXPRESS +5%ADIDAS +5.7%LVMH +0%MICROSOFT XBOX +0%DEUTSCHE TELEKOM -1.1%VOLKSWAGEN +3%ARIEL +12.6%AYVENS +2%BITCOIN +0%RITUALS +0%VOI +3.4%REWE -1.9%HARIBO +3.9%NETTO MARKEN-DISCOUNT +14.5%LIEFERANDO +0.8%AMAZON PRIME VIDEO +0.4%DEUTSCHE BANK +13.9%LAP COFFEE +0%ISR INTERNATIONAL SCHOOL ON THE RHINE +33%APTAMIL +32.6%JLL +19.2%CHECK24 -2.8%MCDONALD'S -2.5%NINJA +26.5%AMAZON +10.2%ALDI +0%TU EISENFELD +9.4%N26 +2.1%MEDIAMARKT -0.3%LEDGER -0.1%ZARA +9.8%SUPERCELL +0%TRADE REPUBLIC +52.2%CHRIST +13.5%WESTFIELD CENTRO +8.5%COCA-COLA +7.8%FIELMANN +2.2%IMMOSCOUT24 +5.7%DEUTSCHE TELEKOM +3.2%MCDONALD'S +0%EDEKA +1.9%TRADE REPUBLIC +3.6%ZARA +7.8%ALLIANZ +0%SPOTIFY +0.2%IKEA -1.2%CORNELSEN +23.6%SAMSONITE +0%DEUTSCHE TELEKOM +8.2%MCDONALD'S -1.8%MEDIAMARKT -2.2%SAP -0.5%PHILIPS HUE +0%HUNKEMÖLLER +12.7%RTL +3.2%NETFLIX -3.9%TÜRK TELEKOM +37.7%EUROWINGS +1.1%IKEA DEUTSCHLAND +0%DEUTSCHE TELEKOM -1.1%KLEINANZEIGEN +5.4%TUI -3.6%SPIEGEL +9.6%OBI -0.4%DECATHLON -4.6%MIELE +16.2%DM +0%HOLIDAYCHECK +0%HEVERT +0%JOHN REED +0%HUK-COBURG -2.4%CHANEL -4.1%ING -1.5%SIXT +0.9%SEIKO +18.9%ALLIANZ +1.8%BABBEL +0.1%BUNDESLIGA +0%ESN -4.4%CHANEL -4.9%LOGITECH -1.1%HAIR HAUS -1.4%IU INTERNATIONALE HOCHSCHULE -5.6%LANXESS ARENA +0%VOLKSWAGEN -5.7%BOSCH -2.4%FC BAYERN MÜNCHEN -6.6%

The most talked-about brands and companies in Germany

See today's most talked-about names, dive into categories, and explore in detail.

What's hype right now:
E-Commerce
Amazon
97.8
Hype Score
+4.6%
Explore On TopWatch a Battle
Trending Now

Today's Top 10 Trends

All On Top →
E-Commerce
Amazon
97.8Hype Score
+4.6%
Technology
Nvidia
97.6Hype Score
+12.4%
Skincare & Dermocosmetics
Nivea
97.4Hype Score
+11.2%
Crypto
Bitcoin
97.1Hype Score
+0%
Luxury Watch Brands
Vacheron Constantin
97.1Hype Score
+0%
Esports Organizations
EA SPORTS FC
97Hype Score
+0%
Real Estate
ImmoScout24
97Hype Score
+0%
Hotel Chains & Resorts
RIU Hotels & Resorts
96.9Hype Score
+0%
Fashion
CHANEL
96.9Hype Score
+0%
HypeRank

Categories

All Categories →

Insurance

  1. 1Allianz92
  2. 2Debeka91
  3. 3HUK-Coburg89
See Top 10 →

Travel

  1. 1HolidayCheck93
  2. 2Lufthansa93
  3. 3Ryanair90
See Top 10 →

Sports

  1. 1Bayern Munich96
  2. 2Decathlon94
  3. 3Borussia Dortmund94
See Top 10 →

Telecommunications

  1. 1Deutsche Telekom94
  2. 2Vodafone89
  3. 3O286
See Top 10 →

Crypto

  1. 1Bitcoin97
  2. 2Ethereum94
  3. 3Trade Republic92
See Top 10 →

Home & Furniture

  1. 1IKEA Deutschland94
  2. 2IKEA88
  3. 3roller85
See Top 10 →

Automotive

  1. 1Volkswagen89
  2. 2Škoda89
  3. 3Tesla88
See Top 10 →

Education

  1. 1Cornelsen94
  2. 2Klett91
  3. 3klicksafe89
See Top 10 →

Luxury & Jewelry

  1. 1LVMH96
  2. 2Bvlgari95
  3. 3Louis Vuitton93
See Top 10 →

Banking

  1. 1Deutsche Bank96
  2. 2ING92
  3. 3UniCredit91
See Top 10 →

Entertainment

  1. 1RTL94
  2. 2Netflix91
  3. 3Sky Deutschland88
See Top 10 →

Beauty & Health

  1. 1Rituals96
  2. 2YSL Beauty93
  3. 3Nivea92
See Top 10 →

Real Estate

  1. 1ImmoScout2497
  2. 2Vonovia93
  3. 3LEG Immobilien89
See Top 10 →

Grocery

  1. 1Netto Marken-Discount96
  2. 2Coca-Cola95
  3. 3Alnatura93
See Top 10 →

Gaming

  1. 1McDonald's95
  2. 2Electronic Arts94
  3. 3Microsoft Xbox93
See Top 10 →

Retail

  1. 1Aldi95
  2. 2dm93
  3. 3Temu92
See Top 10 →

Food & Dining

  1. 1McDonald's94
  2. 2Taco Bell91
  3. 3Subway89
See Top 10 →

E-Commerce

  1. 1Amazon98
  2. 2Temu95
  3. 3eBay92
See Top 10 →

Technology

  1. 1Nvidia98
  2. 2Microsoft95
  3. 3Google93
See Top 10 →

Fashion

  1. 1CHANEL97
  2. 2Edited96
  3. 3Dior95
See Top 10 →
Hype Battle

Today's Battle

All battles
Featured Battle
—
PSG
4
👑 Leading now
Sports
Bayern München
3
🔥
🔥
VS
Battle 2
Electric Vehicles
Tesla
99.4
👑 Leading now
Electric Vehicles
BYD
87
🔥
🔥
VS
EDITORIAL TAKESports · DAILY ANALYSIS
THE STORY BEHIND THE RANKING

On 20.10.2026, Decathlon drew attention with a Germany strategy and plans to shed its discounter image. In the sporting goods market, brand building is therefore taking center stage.

Adidas remains prominent in market discussions, while Puma is benefiting from Nike's weakness. Nike itself triggered strong reactions on 02.10.2026, and their effects are still being felt in Germany today. INTERSPORT announced new partnerships and retail activities on 21.10.2026. New Balance is driving fresh drops with a continually updated release calendar, while Under Armour and Hummel are following with collections and shop presence.

ASICS and SportScheck remain well-known names in sporting goods retail, so the market's breadth is preserved. The balance of power is nonetheless shifting, as Nike's problems open up room for other brands and retail is repositioning itself.

Read the analysis and ranking →
In this piece
  • Which development moved the agenda?
  • What sets the top brands apart?
  • Where does chatter diverge from engagement?
Go to full analysis →
RELATED CATEGORYSports·Ranking + reasoning + source links
HypeRank

Featured Categories

E-Commerce
1. Amazon97.8
2. Temu95.4
3. eBay91.9
→
Sports
1. Bayern Munich96.4
2. Decathlon94.1
3. Borussia Dortmund93.9
→
Grocery
1. Netto Marken-Discount95.8
2. Coca-Cola94.8
3. Alnatura92.6
→
Retail
1. Aldi95.1
2. dm93.1
3. Temu92.4
→
HypeRank

Who's Leading Today?

All Categories →
1Amazon97.8+4.6%
2Nvidia97.6+12.4%
3Nivea97.4+11.2%

Movers & Drops

▲ Rising
BEBA+39.6%
Paunsdorf Center+39.6%
ALD Automotive+39.1%
Türk Telekom+37.7%
Milaneo+34.7%
▼ Falling
Tangem-31.6%
Swarovski-25.5%
Orthomol-24.2%
XMG-23.9%
mydealz-23.3%
Global Pulse

By Country

TRTurkey
USUnited States
DEGermany
FRFrance
MXMexico
JPJapan
Insights

Latest Insights

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Today's AnalysisOctober 28, 2026

Calzedonia Draws Every Eye with Heidi Klum – and German Fashion Follows Suit

Between a star-studded autumn campaign, new bag trends and fresh sneaker drops, Germany's fashion industry is showing itself today as especially diverse and dynamic.

Read Report→

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