AMAZON +4.6%NVIDIA +12.4%NIVEA +11.2%NVIDIA +0%BITCOIN +0%VACHERON CONSTANTIN +0%EA SPORTS FC +0%IMMOSCOUT24 +0%RIU HOTELS & RESORTS +0%CHANEL +0%CHARITÉ +26%AOK +2.5%VOLKSWAGEN +4.8%TUI +7.1%DEEPL +5.7%BOSCH +5.6%TRADE REPUBLIC +34.3%VONOVIA +2.6%MOBILE.DE +5.5%BAYERN MUNICH +0%AMERICAN EXPRESS +5%ADIDAS +5.7%LVMH +0%MICROSOFT XBOX +0%DEUTSCHE TELEKOM -1.1%VOLKSWAGEN +3%ARIEL +12.6%AYVENS +2%BITCOIN +0%RITUALS +0%VOI +3.4%REWE -1.9%HARIBO +3.9%NETTO MARKEN-DISCOUNT +14.5%LIEFERANDO +0.8%AMAZON PRIME VIDEO +0.4%DEUTSCHE BANK +13.9%LAP COFFEE +0%ISR INTERNATIONAL SCHOOL ON THE RHINE +33%APTAMIL +32.6%JLL +19.2%CHECK24 -2.8%MCDONALD'S -2.5%NINJA +26.5%AMAZON +10.2%ALDI +0%TU EISENFELD +9.4%N26 +2.1%MEDIAMARKT -0.3%LEDGER -0.1%ZARA +9.8%SUPERCELL +0%TRADE REPUBLIC +52.2%CHRIST +13.5%WESTFIELD CENTRO +8.5%COCA-COLA +7.8%FIELMANN +2.2%IMMOSCOUT24 +5.7%DEUTSCHE TELEKOM +3.2%MCDONALD'S +0%EDEKA +1.9%TRADE REPUBLIC +3.6%ZARA +7.8%ALLIANZ +0%SPOTIFY +0.2%IKEA -1.2%CORNELSEN +23.6%SAMSONITE +0%DEUTSCHE TELEKOM +8.2%MCDONALD'S -1.8%MEDIAMARKT -2.2%SAP -0.5%PHILIPS HUE +0%HUNKEMÖLLER +12.7%RTL +3.2%NETFLIX -3.9%TÜRK TELEKOM +37.7%EUROWINGS +1.1%IKEA DEUTSCHLAND +0%DEUTSCHE TELEKOM -1.1%KLEINANZEIGEN +5.4%TUI -3.6%SPIEGEL +9.6%OBI -0.4%DECATHLON -4.6%MIELE +16.2%DM +0%HOLIDAYCHECK +0%HEVERT +0%JOHN REED +0%HUK-COBURG -2.4%CHANEL -4.1%ING -1.5%SIXT +0.9%SEIKO +18.9%ALLIANZ +1.8%BABBEL +0.1%BUNDESLIGA +0%ESN -4.4%CHANEL -4.9%LOGITECH -1.1%HAIR HAUS -1.4%IU INTERNATIONALE HOCHSCHULE -5.6%LANXESS ARENA +0%VOLKSWAGEN -5.7%BOSCH -2.4%FC BAYERN MÜNCHEN -6.6%AMAZON +4.6%NVIDIA +12.4%NIVEA +11.2%NVIDIA +0%BITCOIN +0%VACHERON CONSTANTIN +0%EA SPORTS FC +0%IMMOSCOUT24 +0%RIU HOTELS & RESORTS +0%CHANEL +0%CHARITÉ +26%AOK +2.5%VOLKSWAGEN +4.8%TUI +7.1%DEEPL +5.7%BOSCH +5.6%TRADE REPUBLIC +34.3%VONOVIA +2.6%MOBILE.DE +5.5%BAYERN MUNICH +0%AMERICAN EXPRESS +5%ADIDAS +5.7%LVMH +0%MICROSOFT XBOX +0%DEUTSCHE TELEKOM -1.1%VOLKSWAGEN +3%ARIEL +12.6%AYVENS +2%BITCOIN +0%RITUALS +0%VOI +3.4%REWE -1.9%HARIBO +3.9%NETTO MARKEN-DISCOUNT +14.5%LIEFERANDO +0.8%AMAZON PRIME VIDEO +0.4%DEUTSCHE BANK +13.9%LAP COFFEE +0%ISR INTERNATIONAL SCHOOL ON THE RHINE +33%APTAMIL +32.6%JLL +19.2%CHECK24 -2.8%MCDONALD'S -2.5%NINJA +26.5%AMAZON +10.2%ALDI +0%TU EISENFELD +9.4%N26 +2.1%MEDIAMARKT -0.3%LEDGER -0.1%ZARA +9.8%SUPERCELL +0%TRADE REPUBLIC +52.2%CHRIST +13.5%WESTFIELD CENTRO +8.5%COCA-COLA +7.8%FIELMANN +2.2%IMMOSCOUT24 +5.7%DEUTSCHE TELEKOM +3.2%MCDONALD'S +0%EDEKA +1.9%TRADE REPUBLIC +3.6%ZARA +7.8%ALLIANZ +0%SPOTIFY +0.2%IKEA -1.2%CORNELSEN +23.6%SAMSONITE +0%DEUTSCHE TELEKOM +8.2%MCDONALD'S -1.8%MEDIAMARKT -2.2%SAP -0.5%PHILIPS HUE +0%HUNKEMÖLLER +12.7%RTL +3.2%NETFLIX -3.9%TÜRK TELEKOM +37.7%EUROWINGS +1.1%IKEA DEUTSCHLAND +0%DEUTSCHE TELEKOM -1.1%KLEINANZEIGEN +5.4%TUI -3.6%SPIEGEL +9.6%OBI -0.4%DECATHLON -4.6%MIELE +16.2%DM +0%HOLIDAYCHECK +0%HEVERT +0%JOHN REED +0%HUK-COBURG -2.4%CHANEL -4.1%ING -1.5%SIXT +0.9%SEIKO +18.9%ALLIANZ +1.8%BABBEL +0.1%BUNDESLIGA +0%ESN -4.4%CHANEL -4.9%LOGITECH -1.1%HAIR HAUS -1.4%IU INTERNATIONALE HOCHSCHULE -5.6%LANXESS ARENA +0%VOLKSWAGEN -5.7%BOSCH -2.4%FC BAYERN MÜNCHEN -6.6%
Delivery

REWE brings the delivery services together – and fast food fights for every cent

October 7, 2026

“With Lieferando, Uber Eats and Wolt on board together, REWE is shaking up the delivery market, while McDonald's, Burger King and KFC are intensifying the price and product battle in the fast food segment.”

Summary

The biggest surprise of the day does not come from a single fast food chain, but from the collaboration of three delivery services that are, in fact, fierce rivals. With the new REWE Sofort-Lieferung, Lieferando, Uber Eats and Wolt will now deliver jointly from the stores of the retail group. It is an unusual alliance that shows how quickly the boundaries between grocery retail and food delivery are dissolving. For all three platforms, the partnership means a significant boost in visibility: they no longer appear only in classic food orders but directly in the context of everyday shopping, which noticeably strengthens their position in Germany's highly competitive delivery market.

Details

While the delivery platforms are reshuffling, the traditional fast food world is fighting its own race for attention and market share. McDonald's Germany announces new chicken and burger products for the end of September and, boosted by unusually active German press work, is in the spotlight twice: once for the product launch itself and once for the communications offensive surrounding the brand. Burger King is responding with ongoing promotional offers, fueling a price debate that is being felt across the German fast food market in early October and also affects KFC, which is generating buzz at the same time with job and restaurant news. Behind this price war, Flink is establishing itself as the most visible pure quick-commerce provider in the country, a sign that competition is no longer playing out only between burger chains but also between entirely different delivery concepts. Starbucks is taking a calmer approach in this environment, keeping its German presence high with ongoing seasonal promotions without joining the loud price dispute among the burger chains. Hans im Glück, meanwhile, is taking a more local path of its own: with several events and a gluten-free promotional week at the end of September, the burger chain deliberately positions itself away from the major price debates and instead focuses on dietary diversity and closeness to local communities.

Key Findings
  1. 1The biggest surprise of the day does not come from a single fast food chain, but from the collaboration of three delivery services that are, in fact, fierce rivals.
  2. 2With the new REWE Sofort-Lieferung, Lieferando, Uber Eats and Wolt will now deliver jointly from the stores of the retail group.
  3. 3It is an unusual alliance that shows how quickly the boundaries between grocery retail and food delivery are dissolving.
  4. 4While the delivery platforms are reshuffling, the traditional fast food world is fighting its own race for attention and market share.
  5. 5Starbucks is taking a calmer approach in this environment, keeping its German presence high with ongoing seasonal promotions without joining the loud price dispute among the burger chains.

Conclusion

Overall, the day shows a fast food and delivery segment moving at two parallel speeds: on one side a hard-fought price and product battle among the large burger chains, on the other a quiet but consequential structural shift in which retail giants like REWE are suddenly becoming the hub for several competing delivery platforms. For the German restaurant and delivery industry, this means that anyone who wants to survive will in future have to decide not only on price but also on the right partnerships.