This week, NTT docomo was the standout name in the telecom industry. Alongside strong results in an October 5G real-world speed survey, the company was also involved in the restructuring of Lemino's business, showing a strong presence in both connectivity and services.
Meanwhile, Rakuten Mobile announced that its contract count had surpassed 11 million lines, proving its recent momentum with numbers. SoftBank earned high marks in the 5G real-world speed survey during morning rush hours, and au was named in the same survey as a leading service. As a result, all three major carriers were part of the speed competition conversation. Sub-brands are not falling behind either. ahamo maintained high brand awareness in a sub-brand survey and is strengthening its presence as a destination for switchers. povo received high rankings in both the budget SIM awards and the sub-brand survey, while LINEMO continued to gain exposure as a strong candidate for online-only plans. UQ mobile and Y!mobile were repeatedly cited across multiple surveys as representative examples of sub-brands. JAL Mobile drew attention in the surveys as an example of a new entrant from outside the telecom industry.
The speed race among major carriers and the growing awareness of sub-brands and budget SIM players are advancing at the same time, suggesting that the telecom services market as a whole has entered a multilayered competitive phase.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | N | NTTドコモ | 95.8 | +10.1% |
| 2 | 楽 | 楽天モバイル | 93.1 | +1.1% |
| 3 | ソ | ソフトバンク | 89.7 | +0.2% |
| 4 | A | au | 86.9 | +0% |
| 5 | K | KDDI | 84.6 | +0% |
| 6 | A | ahamo | 84.6 | +2.7% |
| 7 | P | povo | 81.9 | +2.1% |
| 8 | L | LINEMO | 79.8 | +5% |
| 9 | U | UQ mobile | 77.2 | -1.2% |
| 10 | ワ | ワイモバイル | 74.9 | +0% |