Hotel Chains & Resorts

The hotel market in Kobe received a major boost. Marriott International opened "Courtyard by Marriott Kobe," marking the brand's first property in Kobe and making it the leading hotel story of the week.

In Shibuya, the new brand "VADE HOTEL SHIBUYA" opened, adding a fresh option to the urban hotel market. At the same time, the Michelin Guide announced that it had awarded "Michelin Keys" to 145 hotels across Japan. Among 19 newly selected hotels, including 7 that earned three Keys, the announcement quickly drew greater attention to top-tier properties. In the Kansai region, Ōedo Onsen Monogatari Premium Minoo Kanko Hotel reopened after renovation, moving to revive demand for hot spring ryokan stays. Meanwhile, Grand Vel Hotel launched a sale to mark the 20th anniversary of its opening and strengthened its push toward its official booking channels. In Arima Onsen, the newly opened "nebi Arima" made its presence felt in the luxury inn category, while in Fukuoka, "HOTEL NID" announced its opening as a new, design-focused brand. In Ginza, "&Here" announced construction of an urban hotel aimed at the upper grades, and Hoshino Resorts continued to announce new facilities, maintaining its visibility as a leading name in Japan's hotel market. In Haneda, "JAL City Haneda Tokyo West Wing" offered a limited anniversary plan, aiming to boost demand for hotels near the airport.

Taken as a whole, the week saw new openings in Kobe and Shibuya, stronger ratings through the Michelin Keys, and renovations and new entries in hot spring areas such as Kansai and Arima all happening at once. It can fairly be described as a week in which the hotel market revived clearly in both urban and hot spring destinations.