Luxury & Jewelry

The brand that made the strongest presence in Japan's luxury market this week was Tiffany. In October, it unveiled a new hardware collection and sharply increased its visibility in the Japanese market.

Following close behind, Louis Vuitton announced new products and a Tokyo program on October 1, continuing to drive headlines in the high-end segment. In watches, Hublot drew visitors' attention with an event in Ginza on October 7. Cartier has also been active recently with a new campaign and salon announcement, maintaining steady visibility. On October 5, Chopard released new visuals featuring rugby national team player Keita Inagaki, generating buzz in both watches and jewelry. Bulgari continues to maintain its market presence with new updates posted on PR TIMES dated October 7. Ralph Lauren held an event in Tokyo in October to mark the 50th anniversary of its arrival in Japan, boosting attention to the premium category. Pomellato announced that a new collection will be unveiled on October 25, keeping the spotlight on high jewelry.

Although Chanel and Hermès have not made many new announcements, they continue to be treated as established top brands in comparison articles and fashion coverage, reflecting the depth of Japan's luxury market, where new-launch brands and enduring classics coexist.