Gold, Diamond & Jewelry Brands

Tiffany led the jewelry category today, as the launch of a new high jewelry collection strongly stimulated demand for luxury jewelry. The move has quickly drawn the attention of affluent consumers.

New market entries and limited releases by overseas brands also generated buzz. Pomellato unveiled a new collection making its debut in Japan, creating newsworthy momentum, while Boucheron drew the attention of luxury consumers with its autumn jewelry collection. Department store-led projects also stood out: Charlotte Chesnais attracted attention with a limited-period shop at Hankyu Umeda Honten, and Hirotaka raised interest among domestic fashion jewelry consumers with its autumn new releases. BLANC IRIS also expanded its department store exposure with the announcement of its autumn-winter collection, and APM Monaco boosted jewelry demand among younger consumers with new product launches.

Domestic brands also maintained their presence. Januka supported brand searches with a new product presentation at its Aoyama flagship store, and CANAL 4℃ drew interest as everyday jewelry with the release of its autumn collection. MAGNOLIA WHITE JEWELRY sustained demand around bridal jewelry with a new product announcement. From high-end overseas brand announcements to new product moves by Japanese brands, it was a day when buzz around the autumn season moved across the board.