Skincare & Dermocosmetics

In the skincare market, dプログラム launched a new cream in October and led the conversation around sensitive skin care most strongly.

Anticipating the full arrival of dry season, Curél introduced a new serum for harsh dry environments and effectively captured seasonal demand. SOFINA iP announced a new anti-aging care line and is rapidly expanding its recent visibility. ワフードメイド held an event linked to public bathhouses, creating an experiential brand touchpoint. Overseas-born TATCHA unveiled its 2026 holiday collection, aiming to capture fall and winter moisturizing demand. TOCOBO, which follows a strategy of launching in Japan first, secured buzz with a new skincare line for younger consumers, while ママ＆キッズ refreshed its sensitive-skin hair and body care line to advance its brand renewal. Laline, which launched a moisturizing luxury line, aims to capture winter demand, and 肌○ unveiled a completely redesigned package on October 1, presenting a new brand direction. Newcomer nicowa also made its presence felt with a new product proposing full-body care.

Against the backdrop of the seasonal transition, new product announcements focused on moisturizing and dry-skin countermeasures concentrated, and everyone from major players to emerging brands moved simultaneously into the fall and winter sales season in what was a pivotal day.