Sports Equipment & Fitness Gear

In the sporting goods industry, Asics drew the strongest attention with the launch of its new soccer cleat, the "JETRAY PRO."

Mizuno, following closely, strengthened its presence in competitive equipment with a new speed racing shoe and a collaboration product. In golf, adidas unveiled a new collection and increased its visibility in the golf market. The classic brand Nike maintained steady attention around its fall sneaker lineup, while New Balance continued to stay in the spotlight among sneaker and running communities in Japan. PUMA was highlighted as a key brand at an urban culture event, and YONEX kept its momentum thanks to its strong recognition in Japan as a competitive equipment brand. DESCENTE expanded its visibility across both apparel and equipment, while UNDER ARMOUR continued to draw attention with its training gear. Veteran retailer Alpen demonstrated its presence through its sporting goods sales floor and new product launches.

New product announcements came in rapid succession across a wide range of categories, from soccer cleats to golf, running, and training gear, highlighting the dynamic activity in the sporting goods market heading into the fall season.