Automotive

Nissan once again dominated the automotive conversation in Mexico, with several models at the center of attention, while Toyota maintained a solid presence thanks to its accumulated sales and a stable market share. The start of the season made it clear that traditional brands are still fighting for the top positions.

General Motors grabbed headlines with a special edition of the Cadillac Escalade V tied to Checo Pérez, a move that gave the brand broad media visibility. Hyundai announced new pricing and equipment for its launches, Volkswagen returned to the conversation with market coverage, and Kia kept its pace with recent models. Ford, however, faced recall notices published in October, a reminder that service reputation also weighs on purchasing decisions. On the Chinese brand side, Geely saw its sales grow and drove the conversation about its progress in the country, while Changan remained present in the supply chain and aftersales. JAC gained visibility through its ties to fleets and logistics.

Mexico's auto landscape combines the giants that sustain volume with new competitors advancing steadily. The battle is no longer fought solely on model launches, but also on price, aftersales service, and the ability to serve fleets and businesses.