Home & Furniture

October's campaign traffic in the furniture sector pushed Bellona to the top of the list; through seasonal discount campaigns, the brand has positioned itself at the center of the home shopping conversation. Right behind it, İstikbal closely followed Bellona with intense activity across sales channels and strong brand visibility.

Kelebek Mobilya ranked high in current brand research, while Doğtaş also frequently featured in furniture headlines. Yataş delivered a strong performance in home and furniture-focused lists, while Enza Home drew attention with its in-store visibility. Çilek stood out in children's and teen room furniture, while Mudo Concept was showcased with its decor and living space content. Vivense was among the names often mentioned in online furniture searches, while Tepe Home maintained its visibility in the home furnishing category.

Looking at the overall picture, the sector's major domestic players entered the October campaign period with strength; traditional furniture giants and online-focused brands have together achieved strong visibility, and competition is heating up in both physical stores and digital channels.