The most talked-about brands and companies in Turkey

Watsons was the star of today's beauty and health news; its collaboration with Pantone and its new beauty concept made the brand the most talked-about name of recent days. Right after, La Roche-Posay made a strong debut in the dermocosmetics segment with the pop-up experience it held last week.

The activity in the sector was not limited to a single brand. Flormar made its mark on everyday makeup trends with its new lip collection, while Yves Rocher stood out with its autumn skincare and purifying routine products. Atelier Rebul strengthened its focus on sustainability with the B Corp certification it received, Bioderma drew attention with its after-sun care recommendations, and Herbal Essences made headlines with its new argan oil hair care line. On the global side, Rhode made its way into Turkey's beauty conversations through its direct-to-consumer sales performance and social media impact, while Polaar gained visibility with its gentle, cleansing-focused line and Unfilter Beauty with products on Watsons shelves that suit the natural makeup movement.

In short, today's beauty agenda reflects both the collaborations of large chains and the rise of niche and sustainable brands at the same time. The wide range from dermocosmetics to natural makeup shows that consumer interest is shifting both toward big campaigns and toward content-driven small brands.