Telecommunications

Türk Telekom became the most talked-about telecom brand of recent days, generating a string of news across several areas with its Tivibu content, the Selfyfest event, Wi-Fi 8 technology and its accessible theater project. Turkcell made a strong counter-move in a short time with its TEKNOFEST sponsorship, 5G work and new package announcements. Vodafone also joined the competition, highlighting 5G-focused device and connectivity news with its autumn campaign.

On the fixed internet front, TurkNet drew attention by frequently being cited in speed comparisons, while Superonline remained at the center of fiber internet debates. Among alternative providers, Millenicom regained visibility, and Netgsm stood out in conversations about mobile virtual operator status and number porting. NetSpeed entered the agenda through its internet tariffs and user reviews; Bimcell made its name in searches for affordable lines, and Pttcell was talked about in comparisons of postpaid and prepaid lines.

Looking at the overall picture, the three major operators -Türk Telekom, Turkcell and Vodafone- dominated the agenda in both infrastructure and campaigns, while fixed internet and alternative providers strongly asserted their presence in their own niche areas.