Summary
Turkey's most talked-about story in the automotive sector is, without a doubt, Togg's continued presence in the spotlight. The queues that formed in front of its stands at TEKNOFEST once again showed that the brand has become not just a carmaker but the carrier of a national pride narrative. Still leading in September sales figures, Togg proves that the electric vehicle market has moved beyond being a marginal segment and now sits at the center of mainstream debate. How rivals respond to this momentum will be one of the sector's most critical questions in the months ahead.
Details
In the shadow of this striking development, other moves also reveal the pulse of the sector from different angles. On the rental side, Tiktak has practically been reborn after taking over Getir's car rental operation; this change of hands became a concrete example of how quickly tech companies entering mobility can produce results. In the same segment, Avis Türkiye maintains its established position in the fleet and short- and long-term rental market, while Garanti BBVA Kirala making headlines with news of its parent bank's fleet affiliate transformation shows that financial institutions also want a share of this market. On the micro-mobility front, Martı TAG has become almost synonymous with scooter and electric vehicle sharing in Istanbul and remains at the center of urban transport debates; the new period starting in 17 districts clearly reveals the brand's appetite for growth. On the production side, Hyundai formalized its move to position Turkey not merely as a market but as an electric vehicle production hub by launching the Ioniq 3, its first fully electric model produced at its İzmit plant, a sign of how much foreign manufacturers' view of Turkey has changed. Activity in the spare parts and service world is also no shortage: Bosch Car Service remains the first service brand that comes to consumers' minds thanks to its widespread network, while Brisa's announcement that it will handle Exide battery distribution in Turkey can be read as part of big tire and automotive supply companies' strategy of expanding their portfolios by entering the battery market. Nissan's announcement of its October 2026 price list, a classic yet ever-recurring reflex that generates headlines every month, reminded us of the sector's pricing dynamics. In the used car market, arabam.com's September data, which revealed both price trends and the most searched brands, served as a report closely followed by consumers.
- 1Nissan's announcement of its October 2026 price list, a classic yet ever-recurring reflex that generates headlines every month, reminded us of the sector's pricing dynamics.
- 2Turkey's most talked-about story in the automotive sector is, without a doubt, Togg's continued presence in the spotlight.
- 3The queues that formed in front of its stands at TEKNOFEST once again showed that the brand has become not just a carmaker but the carrier of a national pride narrative.
- 4Still leading in September sales figures, Togg proves that the electric vehicle market has moved beyond being a marginal segment and now sits at the center of mainstream debate.
- 5How rivals respond to this momentum will be one of the sector's most critical questions in the months ahead.
Conclusion
Taken together, the picture emerging from all these developments shows that Turkey's automotive sector is transforming not along a single axis but on at least three fronts at once: competition between domestic production and imported brands in electric vehicles is heating up, the mobility and rental market is being reshaped by the entry of technology and finance companies, and the spare parts and service ecosystem is consolidating through cross-moves by major players. While Togg's leadership continues, global brands like Hyundai turning to local production is a sign that competition in the coming period will be shaped as much by technology and supply chains as by price. In short, the automotive agenda is now measured not only by which brand sold how many vehicles, but by who is shaking hands with whom, and in which segment.