Summary
Price comparison sites are at the heart of today's October campaign traffic. Akakçe behaves like a guide that directs users straight to the most advantageous offer through its updated coupon and genuine discount pages, and this functionality makes it the first stop for consumers looking for deals. Cimri, right behind, plays a similar role; with its current catalogs and campaign tracking, it has turned price comparison into a habit. The common ground of both platforms is clear: consumers no longer stick to a single store, but first question the price and then click.
Details
Alongside this price-focused approach, another notable development today is that Sahibinden has been cited as a reference point in economic analyses of the used car market. While BETAM's market assessments use the platform's data, the decline in used vehicle prices, both real and nominal, is highlighted. This turns Sahibinden from a mere listing site into a reference source where economic indicators are read. A similar second-hand momentum continues at Letgo; especially in the wardrobe and closet categories, the active flow of listings and traffic show that users turn to second-hand options even when shopping for clothing. On the fashion side, Beymen maintains its visibility in the luxury segment by strengthening its store network and digital shopping experience; the brand follows a strategy that emphasizes the integration of physical and digital stores. In the mass market, Trendyol continues to grow its shopping baskets with installment campaigns running until September 30, and with the breadth of its marketplace model, it remains at the center of daily shopping routines. LC Waikiki keeps its visibility in ready-to-wear and maintains its status as one of the most frequently mentioned brands in everyday shopping, a reflection of the brand's balanced presence in both stores and online channels. In technology retail, Teknosa is trying to capture seasonal demand with its back-to-school campaign and instant discount applications; this seasonal campaign strategy especially appeals to students and family budgets. Epey, meanwhile, continues to be the preference of informed consumers in electronics by combining deal tracking for technology products with multi-store comparison. Hepsiburada, too, maintains its place among the sector's major players with high visitor traffic and market share in its latest e-commerce reports; its broad product range and logistics infrastructure make it one of the addresses consumers trust.
- 1Price comparison sites are at the heart of today's October campaign traffic.
- 2Cimri, right behind, plays a similar role; with its current catalogs and campaign tracking, it has turned price comparison into a habit.
- 3The common ground of both platforms is clear: consumers no longer stick to a single store, but first question the price and then click.
- 4Alongside this price-focused approach, another notable development today is that Sahibinden has been cited as a reference point in economic analyses of the used car market.
- 5While BETAM's market assessments use the platform's data, the decline in used vehicle prices, both real and nominal, is highlighted.
Conclusion
Today's picture clearly reveals two parallel trends in Turkish e-commerce: on one side, a consumer base seeking price transparency and chasing discounts with coupons; on the other, a segment that turns to second-hand under the pressure of economic conditions and re-evaluates its wardrobe or vehicle. Between these two trends, fashion and technology retail are tightening their campaign calendars in an effort to remain visible in both physical and digital channels. In conclusion, today's landscape shows that the consumer has evolved not toward a single channel, but toward a multi-channel shopping behavior that seeks the most rational option within the triangle of price, quality, and second-hand.