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Media

Rivals Shake Hands: A New Order for Screens Takes Shape

October 12, 2026

“Unexpected content sharing between Netflix and Disney+, TRT 1's ratings dominance, and Spotify's price hike made today a busy day on Türkiye's entertainment and media agenda.”

Summary

The most surprising development of the day came between Netflix and Disney+, two platforms long considered natural rivals. In Türkiye, they turned the usual logic of competition on its head by increasingly sharing content to reach audiences. Netflix was already in the spotlight in early October, both for its local production deals and for the weight of its titles in viewing charts. Disney+, meanwhile, was drawn into the same debate by this content-sharing news and saw its own viewership figures put back on the table. Seeing two giants mentioned under the same roof is a strong signal that platforms now prefer to share a common pool of viewers rather than grow alone.

Details

Overshadowed by this content-sharing move, but just as influential, another story unfolded on the television side. TRT 1 took the top spot in the ratings with both its series and its live broadcasts, proving that traditional screens remain decisive despite digital rivals. On the same channel, Müge Anlı ile Tatlı Sert, known for its long-running broadcast format, dominated the day's TV agenda with the high viewership it reached in its latest episodes. This shows that studio-based programs telling real-life stories can still hold broad audiences in front of the screen. On the audio side, Spotify announced a price increase for Türkiye effective October 1 and, at the same time, shared new steps in podcasts and its corporate customer segment. This double move clearly shows the platform is trying both to strengthen its revenue model and to increase content diversity. Apple Podcasts, meanwhile, highlighted the video podcast experience, suggesting that audio-focused formats are entering a new era where they meet visuals. On the events front, Harbiye Cemil Topuzlu Açıkhava made its mark on the live music calendar with the Emre Altuğ concert on October 6, while BKM Etkinlikleri demonstrated the autumn vitality of performing arts with a dense program running from late September into early November. In news and commentary, Gazete Oksijen with its new issue and Medyascope, with its discussions around press freedom and access blocks, kept their place on the agenda. These two outlets showed that independent journalism, alongside traditional media, keeps audience interest alive.

Key Findings
  1. 1TRT 1 took the top spot in the ratings with both its series and its live broadcasts, proving that traditional screens remain decisive despite digital rivals.
  2. 2On the audio side, Spotify announced a price increase for Türkiye effective October 1 and, at the same time, shared new steps in podcasts and its corporate customer segment.
  3. 3The most surprising development of the day came between Netflix and Disney+, two platforms long considered natural rivals.
  4. 4In Türkiye, they turned the usual logic of competition on its head by increasingly sharing content to reach audiences.
  5. 5Netflix was already in the spotlight in early October, both for its local production deals and for the weight of its titles in viewing charts.

Conclusion

When all of this comes together, the picture is clear: Türkiye's entertainment and media world is entering a period in which the boundaries between platforms are no longer as sharp as before, television continues to exist side by side with digital, and live events grow alongside digital consumption. Price adjustments, content sharing, and ratings competition are happening at the same time, while the options for audiences and listeners are both diversifying and becoming more connected to one another.