Summary
September's travel agenda was undoubtedly dominated by Tatilbudur. With its recent hotel campaigns, coupon pages and deal packages, the platform has become the first stop for consumers planning their vacations. This visibility is no coincidence: in this period, when end-of-season discounts intensify, the campaign frequency of such platforms grows in direct proportion to users' growing habit of comparing prices. Tatilbudur's standing out so prominently is also a sign that digital holiday planning has now overtaken the traditional agency visit.
Details
But Tatilbudur is not the only player on the stage. Coral Travel strengthened its leadership among tour operators by expanding its premium tour portfolio with six new routes; this move shows that the brand is ambitious not only in mass tourism but also in the upper-segment holiday experience. Jolly, meanwhile, continues to generate high buzz with bonus and discount campaigns, keeping its focus on price-sensitive consumers. Setur's September deals and abroad tour discounts send a strong sales signal, while ETSTUR, with its early booking packages, targets holidaymakers already preparing for the coming season. On the airline front, the real excitement came from Pegasus: its international flight campaign starting from 9 euros quickly attracted intense interest and mobilized the highly price-sensitive passenger segment. Türk Hava Yolları, with its Kuzey Kıbrıs and Turkish Airlines Holidays campaigns, captured a more corporate yet still strong buzz; the brand's strategy appears built more on brand value and service quality than on mass campaigns. AJet, meanwhile, has frequently made headlines in recent weeks with new direct flights and route expansions; the brand, pursuing an aggressive growth strategy in low-cost transport, has further intensified competition in the airline segment with these moves. SunExpress's SunSave campaign, though aimed at a more niche audience, remains current, while TUI Türkiye proves with its strong position in early booking and package holidays that the classic tour operator model still finds demand.
- 1On the airline front, the real excitement came from Pegasus: its international flight campaign starting from 9 euros quickly attracted intense interest and mobilized the highly price-sensitive passenger segment.
- 2September's travel agenda was undoubtedly dominated by Tatilbudur.
- 3With its recent hotel campaigns, coupon pages and deal packages, the platform has become the first stop for consumers planning their vacations.
- 4This visibility is no coincidence: in this period, when end-of-season discounts intensify, the campaign frequency of such platforms grows in direct proportion to users' growing habit of comparing prices.
- 5Tatilbudur's standing out so prominently is also a sign that digital holiday planning has now overtaken the traditional agency visit.
Conclusion
This picture shows that Turkey's travel market moved on two fronts in September: on one side, the campaign- and discount-driven competition of platforms such as Tatilbudur, Jolly, Setur and ETSTUR; on the other, Coral Travel's route expansion and the struggle airlines (Pegasus, THY, AJet, SunExpress) are waging through their price and route strategies. The concentration of early booking campaigns is a sign that consumers are increasingly moving their holiday planning forward, while the route and price competition among airlines shows that the appetite for growth in the sector remains alive. September stands out as a period in which both classic tour operating and the low-cost airline model gained strength at the same time.