Summary
The most notable news of the day came with a reputation win in the dietary supplements category. Orzax was named Turkey's most reputable brand in September 2026, drawing attention not only within its own category but also in terms of consumer trust across the general health products market. This achievement is no coincidence: the brand's product and market visibility had already been on an upward trend recently, and this title marked a turning point that crowned that momentum. Dynavit and Venatura, on the same shelf, have also frequently stood out on Hepsiburada's dietary supplements page, showing that supplement consumption in Turkey has moved beyond a niche habit to become a mass e-commerce category.
Details
Alongside this rise, a much bigger story took shape around health tourism. Acıbadem, with its current content on international patient services, once again put the reasons foreign patients choose Turkey on the agenda; this narrative became not merely a corporate marketing text but an indicator reinforcing Turkey's global position in health tourism. On the same axis, Ankara Yıldırım Beyazıt University Yenimahalle Training and Research Hospital, with the health tourism page it published at the end of September, revealed that public hospitals are also becoming competitive with the private sector in this field. Dünyagöz, strengthening its brand in eye health tourism with news highlighting the rise in patients especially from the Middle East, and Medicana's 2026 accreditation and its partnership with TÜRSAB showed that Turkey has entered an era in which hospital quality is measured by international standards. Marmara University Pendik Training and Research Hospital also joined this influx in early October by positioning itself as an international health center with its updated page. On the beauty side, Watsons made a move promising consumers both color and experience with its partnership with Pantone and its renewed store concept; this step showed that in cosmetics retail, selling atmosphere has become as important as selling products. In the luxury segment, Dior Beauty, with the renewed narrative of Miss Dior and its new perfume launch, built a story that is both nostalgic and modern, re-entering the ranks of brands with which consumers form emotional bonds.
- 1Orzax was named Turkey's most reputable brand in September 2026, drawing attention not only within its own category but also in terms of consumer trust across the general health products market.
- 2The most notable news of the day came with a reputation win in the dietary supplements category.
- 3This achievement is no coincidence: the brand's product and market visibility had already been on an upward trend recently, and this title marked a turning point that crowned that momentum.
- 4Alongside this rise, a much bigger story took shape around health tourism.
- 5Marmara University Pendik Training and Research Hospital also joined this influx in early October by positioning itself as an international health center with its updated page.
Conclusion
When all these developments are placed side by side, it is clear that two parallel movements are unfolding at once in Turkey's cosmetics and health sectors: on one side, supplement and cosmetics brands are shaping daily consumer habits, while on the other, hospitals and health institutions are accelerating in the race to attract international patients. This dual picture shows that Turkey is displaying multidimensional growth, with brands that build trust in the domestic market and health institutions that compete globally.