Guerlain's launch of a new L'Heure Bleue made it the sharpest fragrance story of the moment, and the house's momentum set the tone for a category that spent the season chasing new releases.
Chanel kept itself at the center of luxury-fashion headlines through board changes and a steady run of runway visibility, while Dior's viral holiday beauty drop pulled its fragrance business back into conversation. Gucci and Prada kept their names in the luxury cycle through quarterly earnings updates, with Prada's modest uplift contrasting with Miu Miu's slowdown. Kilian Paris has been building on its Angels' Share lineup, turning a bestseller into a wardrobe of scents, and Bella Hadid's Orebella marked a major US fragrance win with its Jasmine Blues launch.
Tom Ford Beauty, Perfumehead and Givenchy round out the picture, showing that legacy houses and buzzy independents are competing for the same shelf space. Taken together, the week suggests that new launches and collaborations, rather than brand heritage alone, are what move fragrance attention in the US.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | G | Guerlain | 95.4 | +0% |
| 2 | P | Prada | 93 | +6.5% |
| 3 | D | Dior | 92.7 | +0% |
| 4 | D | Dior Beauty | 92.3 | +0% |
| 5 | C | CHANEL | 90.8 | -4.6% |
| 6 | K | Krigler | 89.4 | +0% |
| 7 | C | Calvin Klein | 88.4 | +6.1% |
| 8 | K | Kilian Paris | 87.8 | +0% |
| 9 | B | Bodha | 87.1 | +0% |
| 10 | L | Lancôme | 86.3 | +0% |