Estée Lauder's Glimmer launch has kept the brand at the center of fragrance chatter, giving the company a high-profile moment that spilled well beyond perfume counters. It is the kind of attention that makes a legacy beauty house feel newly relevant to younger shoppers.
In skincare, Cetaphil is turning up again in U.S. recommendations, often bundled alongside other barrier-friendly staples that dermatologists and editors keep pointing to. EltaMD, meanwhile, stood out as one of the most-visited booths at Allure's VIP event, pulling strong attendee interest. Olay, SkinMedica and Beauty of Joseon all gained visibility through the same beauty-event circuit, with sponsorships and live showcases keeping them in front of consumers. Neutrogena remains the drugstore benchmark that editors reach for whenever they talk about accessible skincare, and Hero Cosmetics and Versed continue to ride the wave of practical, problem-solving products in editor roundups.
The category is being driven as much by live experiences and editorial picks as by traditional advertising. Brands that show up at events and land in curated recommendations are the ones shaping how American shoppers build their routines.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | D | Dr.G | 92.7 | +0% |
| 2 | C | CeraVe | 92.4 | +4.3% |
| 3 | E | Estée Lauder | 90.1 | +0% |
| 4 | E | ELEMIS | 89.4 | +0% |
| 5 | S | Supergoop! | 87.1 | +0% |
| 6 | N | Neutrogena | 86.2 | +11.1% |
| 7 | S | Summer Fridays | 84.6 | +0% |
| 8 | R | Rhode | 83.7 | +0% |
| 9 | D | Dermalogica | 82.4 | +0% |
| 10 | C | Cetaphil | 82.3 | +0% |