Optimum Nutrition held its grip on the top spot in October, pairing fresh product activity with ranking coverage that keeps the brand at the front of sports-nutrition conversations. Premier Protein has benefited from nutrition experts naming its shakes among the best protein options, while Dymatize keeps turning up in debates over protein powder quality. Rockstar Energy drew fresh attention from Celsius-related brand news and a refreshed can design, pulling the energy-drink crossover deeper into the supplement space. GHOST stands out as the newcomer to watch, with protein-powder trend coverage framing it as a brand gaining real traction. MuscleTech, Muscle Milk and Cellucor remain fixtures in product catalogs and market reports, and Gold's Gym keeps appearing in coverage that links gym culture with the supplements sold inside its walls. Redcon1 rounds out the group with active newsroom posts that keep the label visible.
The category's story is less about a single breakout than about established players defending shelf space against fast-moving challengers with sharper branding and more aggressive marketing.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | M | Muscle Milk | 92.1 | +37.9% |
| 2 | P | Premier Protein | 87.5 | +0% |
| 3 | O | Optimum Nutrition | 82.2 | -9.5% |
| 4 | G | GHOST | 81.8 | +8.6% |
| 5 | S | Sports Research | 80.4 | +0% |
| 6 | D | Dymatize | 79.6 | +0% |
| 7 | T | Tmrw | 77.8 | +26.5% |
| 8 | R | Rockstar Energy | 77.6 | +0% |
| 9 | J | Jordan's Skinny Mixes | 76.9 | +0% |
| 10 | Q | Quest | 75.4 | +0% |