October's sneaker calendar is crowded, and adidas is leading the rush with Samba, Hyperboost and AE 3 releases landing this week. New Balance is matching that pace with several new models and collaborations, while Jordan Brand is celebrating 30 years of Space Jam with a campaign that revives sneaker nostalgia for a new generation. Running footwear tells a parallel story: ASICS models such as Novablast and its GEL line headline fall guides, HOKA is pulling performance-minded buyers, and Brooks is appearing in deal coverage aimed at serious runners. Skechers has surfaced in running-shoe testing, and Reebok is rolling out new collaborations and retro silhouettes. Salomon adds a trail-inflected angle to the calendar with new XT-6 drops.
What emerges is a market split between hype-driven lifestyle sneakers and performance running shoes, with brands on both sides using limited drops and seasonal discounts to hold consumer attention.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | N | Nike | 92.3 | -3.7% |
| 2 | A | adidas | 91.3 | -1.6% |
| 3 | N | New Balance | 88.9 | +0.2% |
| 4 | J | Jordan Brand | 87.1 | +5.4% |
| 5 | H | Hoka | 83.8 | +8.7% |
| 6 | P | PUMA | 81.5 | +0% |
| 7 | A | ASICS | 81.5 | +1.1% |
| 8 | R | Reebok | 76.6 | +17.5% |
| 9 | L | lululemon | 76.5 | +0% |
| 10 | S | Salomon | 74.2 | +20.1% |