Food & Dining

Brioche Dorée leads restaurant industry headlines this week, after unveiling about thirty new products on October 20. This large-scale product offensive has put the brand at the center of industry discussions. Quick is not far behind: the chain has launched new burger recipes in France for a limited time, creating a sense of urgency among customers. On the café side, Lagardère Travel Retail France opened the first Espresso House coffee shop in the country, a launch widely picked up by the trade press, which sees the arrival of a highly anticipated brand. Au Fût is accelerating its expansion and making its way into bar industry news, while Pokawa drew attention with an Octobre Rose campaign. Exki, meanwhile, is refining its strategy to conquer the French market, while Dunkin' continues to open locations and strengthens its presence in the specialist press. Finally, Star Smash is making headlines with the opening of its Lyon restaurant designed by Amixem, proof that content creators can still excite the snacking segment. For French foodservice, this week paints a picture in which limited-time launches, new locations and media partnerships combine to capture public attention.