Germany's rental car market is currently dominated by Sixt, which remains the most visible name in the country thanks to its fleet and dense network of locations. Europcar is pushing hard with an autumn promotion running from October 17 to 25, 2026, along with new offers for Germany. Competitors are thus focusing on short-term incentives, while the market leader secures its presence through locations and fleets. The price war has made headlines, and customers are currently clearly benefiting from promotions.
Enterprise promotes monthly rental offers on its German website, keeping it prominently visible on comparison portals. Hertz drew fresh attention with corporate news dated October 20, 2026, while remaining at the center of market debates. Avis, as one of the major traditional providers, continues to be part of the discussion, while Buchbinder is listed in current market overviews as a relevant German rental company. Starcar appears in the latest coverage of car rental companies under pressure, which adds a certain unease to the segment.
Overall, the situation appears tense, as the big names are struggling with pricing and utilization, while smaller brands are fighting for visibility. Budget and National Car Rental, which remain present through their group structures, as well as the older but still well-known Euromobil, illustrate the breadth of the offering. Anyone who wants to survive in this environment must combine fleet, service, and offers equally convincingly.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | S | Sixt | 92.7 | +0.9% |
| 2 | E | Enterprise Rent-A-Car | 90.8 | +0% |
| 3 | E | Europcar | 90.8 | +1.7% |
| 4 | H | Hertz | 88.9 | +9.1% |
| 5 | A | Avis | 86.5 | +11.2% |
| 6 | B | Budget | 84.3 | +21.1% |
| 7 | E | Enterprise | 82.1 | -3.1% |
| 8 | N | National | 80 | +0% |
| 9 | A | Alamo | 77.8 | +0% |
| 10 | A | ADAC Autovermietung | 77.1 | +0% |