MediaMarkt and Saturn have set the electronics industry in motion with a joint VAT promotion, luring shoppers with a broad wave of deals. The promotion falls at a time when many customers are already eyeing Black Friday, which is precisely why both chains are currently in the spotlight. EURONICS simultaneously launched Black Season 2026 with extensive sales promotions, setting its own mark on the competition.
Online, specialized retailers such as notebooksbilliger.de, Cyberport and Alternate are vying for shoppers' attention with their own offers. expert remains present in retailer comparisons as an established provider, while Conrad, Völkner and Pearl are holding their positions in the electronics market. Return policies are also coming into focus, as current comparisons of electronics shops show, since for many customers they are the deciding factor in the final purchase.
The electronics trade is currently shaped by promotional periods in which prices and terms change quickly. Anyone choosing between brick-and-mortar chains and online retailers should keep an eye on returns and service alongside price. The industry thus clearly shows how closely marketing and customer trust are now connected.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | M | MediaMarkt | 94.1 | -2.2% |
| 2 | S | Saturn | 91.6 | -1.9% |
| 3 | E | Euronics | 88.9 | +0.5% |
| 4 | E | Expert | 86.3 | +2.6% |
| 5 | N | notebooksbilliger.de | 83.5 | +10.9% |
| 6 | C | Cyberport | 80.8 | +1.5% |
| 7 | A | Alternate | 78.2 | +17.1% |
| 8 | C | Conrad | 75.4 | +5.6% |
| 9 | R | reBuy | 72.8 | +0% |
| 10 | P | Pearl | 69.5 | +22.1% |