Hair Haus is in the spotlight of the German hair care market today, after announcing on 19.10.2026 a rebranding and brand relaunch for hair professionals. The repositioning comes at a time when major corporations are also on the move in this market. Pantene brought new products to German retail with its Hair-Glowtox launch from mid-September 2026, bringing life to shelves in the mass market. Caudalie drew attention in the Beauty News of 14.10.2026 with a new scalp-focused hair care collection, showing how much scalp care now also shapes the premium segments.
Momentum is especially evident in the professional segment: L'Oréal reported strong growth again for Kérastase on 22.10.2026, driven by innovations such as Gloss Absolu. Within the same group, Redken was named a clear growth driver and L'Oréal Professionnel a strong catalyst in the salon business. Henkel is countering with Schwarzkopf, which remains visible in Germany with new scalp and styling launches, while Syoss and Wella continue to be present in the group's portfolio and in haircare overviews. John Frieda is generating fresh attention with a global brand relaunch from Darmstadt.
Overall, the market is strongly shaped by scalp care, professional innovation and brand repositioning. While mass brands fight for attention with new product lines, the professional division and premium providers are focusing on growth through technology and image. Anyone who wants a say in the German haircare business in the coming weeks will hardly be able to ignore these developments.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | H | Hair Haus | 91.4 | -1.4% |
| 2 | P | Pantene | 89.8 | +0.4% |
| 3 | L | L'Oréal Paris | 88.3 | +0% |
| 4 | S | Schwarzkopf GLISS | 87.6 | +0% |
| 5 | C | Caudalie | 86.8 | +0% |
| 6 | S | Schauma | 85.9 | +0% |
| 7 | H | Head & Shoulders | 85.6 | +0% |
| 8 | K | Kérastase | 84.1 | +0% |
| 9 | N | Niyok | 83.7 | +0% |
| 10 | G | Garnier | 82.4 | +0% |