Paulaner surprised the beverage market on October 19 by entering the ready-to-drink segment and took the lead in industry reports. The move shows that traditional brewery brands want to carry their reach onto new shelves.
Veltins countered on October 16 with stepped-up winter sports engagement, while Coca-Cola stayed present as a flagship brand in offer and market reports. Red Bull appeared several times in October's offer overviews. OeTTINGER stood out on October 23 on its own brand blog as a value-for-money brand, and Salvus invested in PET bottle production on October 20. Erdinger and Stiegl were active in beer and event coverage on October 23. Gerolsteiner and fritz-kola remain in consumers' minds as a mineral water brand and a cult brand, respectively.
The market thus combines expansion into new product formats, investment in packaging and production, and competition on price. Beer, mineral water and soft drinks therefore remain equally in motion.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | Coca-Cola | 94.8 | +7.8% |
| 2 | P | Paulaner | 92.7 | +0.3% |
| 3 | F | Fritz-Kola | 89.9 | +25% |
| 4 | V | Veltins | 89.8 | +12.5% |
| 5 | R | Red Bull | 87.6 | +2.3% |
| 6 | P | Pepsi | 85.2 | +0% |
| 7 | O | OeTTINGER | 83.1 | +0% |
| 8 | S | Sinalco | 82.9 | +0% |
| 9 | S | Salvus Mineralbrunnen | 80.7 | +0% |
| 10 | M | Monster | 80.6 | +0% |