Calzedonia is drawing the category's largest reach with its new Fall/Winter campaign featuring Heidi Klum, and beachwear coverage further amplifies the effect. The brand is setting the benchmark for the entire lingerie and swimwear industry.
Triumph is answering with an anniversary campaign that shows how firmly the brand is anchored in Germany's lingerie market. Intimissimi is generating buzz in the lingerie conversation with brand and store news, while Hunkemöller is scoring with its retail presence in Germany and current market observations. Tezenis is clearly benefiting from the buzz around Calzedonia's success and remains visible in the perception of lingerie and beachwear. Sloggi, as Triumph's core brand, keeps the name present in everyday life, while Primadonna is regaining visibility through lingerie features and brand profiles. Wolford stands as a premium label in the current fashion landscape, while Beldona and Marie Jo remain firmly established names in the industry.
The lingerie market is currently shaped by strong campaigns and the interplay of major corporate brands. For smaller labels, it is becoming harder to capture attention unless they also step forward with prominent faces or anniversaries.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | H | Hunkemöller | 94 | +12.7% |
| 2 | I | Intimissimi | 91 | +4.7% |
| 3 | T | Triumph | 87 | -4.1% |
| 4 | C | CALZEDONIA | 83 | -12.6% |
| 5 | V | Victoria’s Secret | 81.2 | +0% |
| 6 | T | Tezenis | 79.5 | -4.8% |
| 7 | L | LASCANA | 79 | +0% |
| 8 | O | Oysho | 75.9 | +0% |
| 9 | C | CHANGE Lingerie | 75 | +0% |
| 10 | E | Etam | 72.8 | +0% |