In the credit card industry, 三井住友カード is showing the strongest momentum, rolling out in quick succession a 10% cashback tied to PayPay, an installment payment benefit for Apple Store purchases, and a new-member campaign for Visa Infinite. Running several promotional angles at the same time sets it apart from its rivals.
Rakuten Card (楽天カード) has sharply stepped up its promotions this month, centered on a new TV commercial and the 「楽天マジ得フェスティバル」. Epos Card (エポスカード) is capturing a significant share of September shopping demand with 「マルコとマルオの10日間」. Targeting younger customers, Credit Saison (クレディセゾン) is running a cashback offer for cardholders aged 25 and under along with a membership campaign for SAISON CARD Digital, while JCB has stimulated demand among higher-tier cardholders with invitation campaigns tied to 「JCB THE LIVE」. On the payment infrastructure side, Visa announced its 「Visa割」 online payment offer, linked with Pulse and SBPS, within three days, and QUOカードPay is raising its profile as a digital gift card by joining the autumn campaign. Among retail-affiliated cards, プレミアムCLUBクレジットカードMastercard launched a campaign exclusive to ソフマップ stores on September 15, and dカード boosted activity within the NTT Docomo ecosystem with a d払い balance top-up campaign. au PAYカード is also playing a central role in the KDDI ecosystem with a campaign for setting up a direct debit account with auじぶん銀行.
The picture is becoming clear: major card companies are competing on points rewards and ecosystem partnerships, and the race to win new members and boost usage ahead of the autumn shopping season is growing even fiercer.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | 三 | 三井住友カード | 93.8 | +0% |
| 2 | 楽 | 楽天カード | 91.2 | +0% |
| 3 | エ | エポスカード | 88.7 | +0% |
| 4 | ク | クレディセゾン | 85.4 | +0% |
| 5 | J | JCB | 82.6 | +0% |
| 6 | V | Visa | 79.9 | +0% |
| 7 | Q | QUOカードPay | 76.8 | +0% |
| 8 | プ | プレミアムCLUBクレジットカードMastercard | 73.5 | +0% |
| 9 | D | dカード | 70.6 | +0% |
| 10 | A | au PAY カード | 67.3 | +0% |