Digital & Mobile Banking

In digital banking, Mizuho Bank's “Autumn Toku Campaign” has drawn the strongest response, focusing on account openings and salary deposit incentives. It is a solid move, typical of a major bank, and it effectively kicks off the autumn competition for funds.

New players are also making their presence felt. One Bank officially launched 「もらえるポケット」, drawing attention with a fresh approach as an app-based service for parking funds. The Resona Group app also began offering 「りそなプラス」, aiming to differentiate itself with a new service that adds coupon features. On the group partnership front, au Jibun Bank ran a campaign to set up direct debit accounts for the au PAY Card, while Rakuten Bank maintained its visibility as an online bank with an average balance growth campaign and a commemorative initiative. Sony Bank is competing on product strength, offering housing loan benefits and special rates on U.S. dollar time deposits. Sports-linked initiatives are also appearing one after another: PayPay Bank joined the SoftBank Hawks championship campaign, and DOCOMO SMBC Net Bank leveraged its economic ecosystem through a support campaign for F NEOBANK. Lawson Bank showcased the strength of its store network with an ATM top-up lottery and a voice actor ATM project, while the Yucho Passbook app began a partnership with 「レシチャレ」 from 「クラシル」.

The autumn fundraising race is unfolding on multiple levels, with major banks' mainstream campaigns running alongside new, app-focused services.