Passenger Cars (Combustion)

Toyota remains the dominant force in the passenger car market, showing overwhelming strength in domestic new vehicle sales and model rankings from late September to early October. Honda, on the other hand, stands out for the sustained popularity of the N-BOX, which has kept it consistently near the top of the model rankings."

"In the kei and small car segment, Suzuki recorded a significant increase in domestic new vehicle sales in August, while Mazda, driven by the impact of new models such as the CX-5, posted strong sales performance. At Nissan, the announcement of its long-term vision coincided with the unveiling of new vehicles, so two topics, its recovery phase and the launch of new products, spread at the same time. Daihatsu, as a key player in the kei market, maintained its visibility in model rankings. SUBARU and Mitsubishi Motors were somewhat quieter in sales but kept their presence through appearances at industry events. Lexus, as a high-value-added brand within the Toyota group, benefited from the ripple effect of new vehicle and improvement news. Subaru, meanwhile, has been consistently featured in industry meetings focused on electrification and SDVs."

"Overall, the sales results of major manufacturers and new vehicle announcements intersected, making it a day that once again brought the power landscape of the domestic automotive market into sharp focus.