Alsea returned to the center of the conversation in Mexico after reporting recent growth, and that momentum spread to much of its restaurant brands. Burger King, meanwhile, drew attention with a collaboration with RobeGrill that kept it on consumers' lips.
Starbucks confirmed that it remains the most visible brand in Alsea's portfolio in the country, while Vips and Italianni's carry the weight of the classic full-service chains. Domino's Pizza maintains an active pace in the pizza market, and Toks and Chili's retain a loyal following in family dining and casual dining.
The landscape shows a sector where chains from the same group compete for the same consumer wallet, from coffee to fast food. McDonald's and KFC continue to anchor everyday purchasing habits, confirming that constant presence and brand recognition remain the best card to play in Mexican restaurants.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | S | Starbucks | 95 | +5.8% |
| 2 | T | Tim Hortons | 91.7 | +23.6% |
| 3 | C | Chipotle | 91.6 | +0% |
| 4 | C | Café Simi | 88.9 | +0% |
| 5 | B | Burger King | 87.1 | -2% |
| 6 | L | La Esperanza | 85.1 | +0% |
| 7 | D | Domino's Pizza | 84.3 | -11.4% |
| 8 | P | Pizza Hut | 83.8 | +9.1% |
| 9 | O | OXXO | 82.4 | +0% |
| 10 | V | Vips | 81.9 | +6.5% |
Discover the most talked-about brands in each subcategory.