Fintech & Digital Wallets

The share transfer and corporate structure change at Papara was the development that stirred the fintech agenda the most today.

iyzico gained a stronger visibility than its rivals with its decision to renew its product architecture and the ecosystem report it shared. Sipay remained in the ecosystem discussions as one of the frequently mentioned brands in Türkiye's payments market. Param and PayTR stayed at the center of conversations, with Param's active presence in the digital wallet space and PayTR's recognition for virtual POS and payment infrastructure. Ödeal's POS and collection solutions and Moka's payment infrastructure services also moved into the ecosystem discussions. Hepsipay kept its place on the agenda with its e-commerce integrations, while Tosla remained on the list with its wallet approach focused on young users, and Paycell with its established digital payment recognition.

The category paints a picture in which major players are shaping the field through corporate structure and product renewal moves, while payment infrastructure and wallet brands remain on stage through everyday usage recognition.