Domestos, with its most recognized cleaning brand identity in Türkiye, topped the category today.
Yumoş followed closely behind with its strong consumer association, while Fairy maintained its well-established position in dishwashing. Ariel stayed in the spotlight with its brand perception in the detergent segment, and Omo remained in the conversation with its established recognition on the laundry detergent side. Cif drew attention with its surface cleaner campaigns and social responsibility visibility, while Pril sustained its association with dishwashing and home care. Bingo entered the list with its widespread use in household cleaning products, and Asperox made the list with its new product perception and focus on surface cleaning; Calgon, meanwhile, kept its place in conversations on machine and hygiene themes.
The table shows that established brands still hold their place in consumer memory in the cleaning category, while newer names such as Asperox have also taken the stage with their campaign and product perception.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | S | Selpak | 94.8 | +0% |
| 2 | Y | Yumoş | 91.1 | +2.5% |
| 3 | O | Omo | 87.9 | +5% |
| 4 | F | Fairy | 87.1 | +5.8% |
| 5 | A | Ariel | 85.4 | -3.8% |
| 6 | P | Papia | 84.5 | +0% |
| 7 | B | Bingo | 80.6 | +1.8% |
| 8 | A | Asperox | 77.4 | +6.2% |
| 9 | D | Domestos | 77.4 | -14.8% |
| 10 | V | Vileda | 76 | +0% |
The main developments shaping today's ranking.
Marka Bilinirliği
Domestos ve Yumoş en çok hatırlanan isimler oldu.
Deterjan Rekabeti
Ariel ve Omo çamaşır deterjanında öne çıktı.
Yüzey Temizliği Kampanyaları
Cif ve Asperox kampanyalarla görünür kaldı.
Hijyen Odaklı Konuşmalar
Calgon makine temizliğinde anıldı.