Housing Projects & Branded Launches

Today's most visible name in the housing market was TOKİ. New housing campaigns and lottery processes entered citizens' agenda directly, leaving its mark on the category. In publicly produced housing, Emlak Konut also played a strong role alongside TOKİ, maintaining its visibility and making its weight felt in the publicly supported production segment.

On the private sector side, activity came from different fronts. Vakıf GYO brought the delivery process of its Sancaktepe project to the agenda, while FCR GYO made a promotional push with its projects in the same area. Sinpaş continued to build recognition with large-scale housing projects, while Nef managed to maintain its perception as a branded housing name. Sur Yapı drew attention with new living projects and its sales portfolio, Mesa took its place on the list with its upper-segment concept, and Ağaoğlu with its position as one of Türkiye's best-known developers. Kuzu Grup completed the picture with its branded and large-scale projects.

As a result, today's housing agenda painted a picture that combined the public-led campaign and lottery processes with the brand power of the private sector. TOKİ and Emlak Konut's dominance on the public side was supported by regional project news from GYOs and branded developers.