Used Goods & C2C Marketplaces

Sahibinden became the most visible brand in the category between October 5 and 10, as second-hand market analyses and live updates on listing pages returned to the headlines.

Letgo stayed in the spotlight mainly due to heavy traffic in the used car category, while the renewed discussion of arabam.com's index data for August on October 9-10 placed it at the center of used car price movements. Dolap's September campaign re-entered circulation, making the brand a prominent name in second-hand clothing shopping. In the refurbished device segment, Yepy drew attention with an 88% increase in orders during its back-to-school campaign, while EasyCep kept its visibility in news linked to the BDDK's new regulation on mobile phone loans. Getmobil and HB Bilişim made headlines with content on user interest and complaints surrounding the refurbished phone ecosystem, while A101 became known through debates over tax tracking for second-hand sales. GittiGidiyor, no longer active, was briefly mentioned as a nostalgic reference.

Overall, alongside traditional listing platforms, the refurbished product market is gaining increasing weight in the second-hand ecosystem through campaign and regulatory news.