Leroy Merlin is making waves by launching a new catalogue valid from October 20, a move that puts it at the top of DIY retailers this week. Mr Bricolage is responding with catalogues dated October 21, a sign of an immediate commercial offensive aimed at the same customers. Flyers are thus multiplying in a sector where every retailer is vying to capture autumn purchases.
Castorama and Brico Dépôt are close behind, the former standing out in comparisons and autumn promotion selections, the latter thanks to its catalogues and promotional guides still in progress. Bricomarché is benefiting from flyers for the week of October 21, while Weldom remains well established with catalogues valid until mid-October. Bricorama, Brico Cash and Espace Emeraude are also distributing offers still active at the end of the month, and Gedimat rounds out the ranking thanks to promotion aggregators, despite a more discreet media presence.
The DIY sector is therefore characterized by highly visible competition over flyers, where the freshness of catalogues matters as much as their content. Retailers that release new documents at the very end of October gain a concrete advantage over their rivals.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | L | Leroy Merlin | 95.1 | +1.1% |
| 2 | C | Castorama | 90.2 | -1.1% |
| 3 | B | Brico Dépôt | 86.8 | -2.1% |
| 4 | W | Weldom | 82.5 | +3.4% |
| 5 | B | Bricomarché | 79.6 | -4.4% |
| 6 | M | Mr Bricolage | 75.4 | -12.2% |
| 7 | B | Bricorama | 71.3 | -6.9% |
| 8 | E | Espace Emeraude | 69.7 | +0% |
| 9 | B | Bricoman | 67.9 | -5% |
| 10 | G | Gedimat | 65.2 | +8.3% |