Taco Bell opened its first German location in Cologne on October 3, 2026, sparking a wave of curiosity. Almost as soon as the chain opened its doors, it became the most talked-about name in the industry.
McDonald's responded in mid-October with the return of the McRib and new chicken products that quickly got people talking. Burger King is benefiting from ongoing debates about competition, while KFC is drawing attention with social media campaigns and deals. Subway and Domino's Pizza are holding their ground in market rankings, and Five Guys remains a presence in cities as a premium burger chain. Nordsee is focusing on its fish specialties, Pizza Hut has lost visibility in everyday life, and Hans im Glück is caught between the classic burger debate and casual dining.
The market is on the move: newcomers are bringing fresh momentum, while established chains are fighting for their customers with product launches and promotions.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | M | McDonald's | 95.2 | -2.5% |
| 2 | T | Taco Bell | 92.6 | -3.6% |
| 3 | M | McDonald’s Deutschland | 89 | +0% |
| 4 | B | Burger King | 88.7 | -5% |
| 5 | K | KFC | 85.9 | -5.6% |
| 6 | S | Subway | 83.4 | -6.1% |
| 7 | N | Nordsee | 82.5 | +14.6% |
| 8 | D | Domino's Pizza Deutschland | 81.9 | +0% |
| 9 | D | Domino's Pizza | 80.8 | -6.8% |
| 10 | P | Pizza Hut | 80.3 | +4.6% |