Hotel Chains & Resorts

Meliá reopened its hotel in Cancún in the middle of peak season and, according to the business press, it is one of the most profitable properties in the group worldwide, which has put the chain at the center of the Mexican hotel conversation. Around this move, the rest of the sector is shifting in several directions: Fiesta Inn and City Express by Marriott continue to appear in recent promotions and listings, while Holiday Inn Express is using seasonal campaigns to attract domestic travelers. IHG is driving its voco brand through hotel openings and conversions, and Wyndham and Accor appear in the pipeline of projects planned for 2026. In beach destinations, Hilton and Hyatt are reorganizing their resort portfolios, and Camino Real maintains its weight in the urban segment of Mexico City.

The landscape shows a sector growing along two paths: international chains are opening and converting hotels to tap new markets, while urban and corporate service brands are consolidating their presence in cities. Competition is concentrated in Cancún and the Riviera Maya, where high-spending tourism coexists with seasonal demand, forcing chains to differentiate their products. For the Mexican market, the 2026 high season will be the test of whether investment in new openings translates into sustained occupancy.