Non-Alcoholic Beverages

Topo Chico shook up the category by announcing new lemonade and orange soda flavors, putting Mexican own-brand beverages back at the center of the conversation. Coca-Cola responded with ready-to-drink launches and partnerships that keep its weight in the market, while Absolut and Sprite brought their joint version to store shelves.

Coffee and the autumn season also set the agenda. Starbucks led with the return of its Pumpkin Spice and its Día de Muertos collection, while rival Tim Hortons fought for the same space with collectibles, and Café Simi grew as an alternative in the coffee shop battle. In the alcoholic beverage segment, Bacardí announced a sugar-free cuba made with Coca-Cola in Mexico, Tequila Herradura debuted a high-proof artisanal expression, and Par de Reinas brought its Mexclada to Mexico City to expand distribution.

The category is moving toward drinks that blend brands, flavors and consumption occasions, where collaboration between giants and traditional houses matters as much as the formula itself. For those following the market, the lesson is that seasonality and product innovation weigh as heavily as price when winning over the Mexican consumer.